Target was one of the first stores to reveal its Black Friday 2018 deals — but now it has plenty of competition. The retailer’s doors open at 5 p.m. on Thanksgiving Day, Thursday Nov. 22 and close that night at 1 a.m. Then it will reopen on Black Friday proper, Nov. 23, at 7 a.m. Prices are good through Saturday, Nov. 24.
The challenge for Target is that Black Friday sales at archrival Walmart begin a day earlier — 10 p.m. Eastern Time (7 p.m. PT) on Wednesday, Nov. 21. And that’s online as well — including many of the same deals that Target is offering (see below). Amazon, too, will begin offering many of its own devices (Fire tablets, Fire TV streamers, Echo speakers and so forth) starting as early as Friday, Nov. 16.
Now let’s get to the goods:
Nintendo Switch bundle with Mario Kart 8 Deluxe, $299 (save $60)
Apple iPad (2018), $250 (save $80)
It’s the best new tablet available, unless you count the super expensive new iPad Pro. But since that thing starts at $800, this one is a much better value.
Google Home Hub, $100 (save $50)
Doorbuster (limited quantities): OK Google, what’s new? This cameraless, petite smart screen will blend into any room. And makes perfect sense in the kitchen, as a photo frame or a smart home control panel.
PlayStation 4 1TB with Spider-Man bundle, $200 (save $100)
Doorbuster (limited quantities): If you haven’t bought a next-generation console yet, here’s one of the best prices yet to convince you to pony up.
Sony PlayStation VR bundle with Creed and Superhot, $250 (save $100)
Doorbuster (limited quantities): If you already own a PS4, this kit takes it to the next level with two great VR games — Creed: Rise to Glory and Superhot VR — for just $30 more than you’d normally pay for the base VR system alone.
Microsoft Xbox One S 1TB with Minecraft bundle, $200 (save $100)
Doorbuster (limited quantities): If Xbox is more your speed, this deal can save you a bundle and includes a $20 Target gift card to boot.
Beats Powerbeats3 Wireless Earphones, $90 (save $100)
Available in a range of colors, Beats’ wireless sports headphones cost $200 list but you can find them for a lot less. At this discount they’re a good deal for the Beats fan on your list.
Fitbit Versa, $150 (save $50)
Less than half the cost of an Apple Watch, the Versa is the best fusion of smartwatch and general fitness tracker anywhere near this price.
Amazon Echo Dot (2018), $24 (half price)
Doorbuster (limited quantities): It’s tiny, cheap and sounds better than any Dot yet. If you haven’t taken the Alexa plunge yet, here’s your excuse.
Google Home Mini, $25 (half price)
Google’s answer to Amazon’s Alexa is a tiny, always-listening speaker that responds to ‘OK, Google’ with everything Google Assistant has to offer. At this price it’s easy to put one in a secondary room.
TCL 55S405 55-inch 4K HDR Roku TV, $350 (save $30)
This price is available now at Target (link below) and Amazon.
The best price yet for our favorite budget 55-inch TV recommendation for people who put a higher priority on streaming and convenience than they do on picture quality.
JBL Flip 4, $60 (save $40)
Fully waterproof and available in multiple colors, the Flip 4 is one of the best speakers in its size class, and this is a great price.
Bose SoundLink Micro, $70 (save $30)
Doorbuster (limited quantities): Bose speakers almost never get deep discounts, so this is a sweet sale on what is arguably the best sounding speaker in its tiny size class.
Amazon Fire TV Stick, $25 (save $15)
It’s not quite as good as Roku in our book, but if you’re a fan of Alexa or deep into Amazon’s ecosystem anyway, this price is almost too good to pass up — especially if you miss Amazon’s own sale.
Roku Streaming Stick, $30 (save $20)
Speaking of Roku, here’s a big discount on our favorite non-4K streamer, complete with a voice remote that can control TV volume and power.